A Closer Look: So far this year, 74% of new signups are state-level candidates, solidifying WinRed’s continued momentum and popularity with Republican candidates at all levels of government.

Campaigns are increasingly prioritizing digital strategy, and WinRed has firmly established itself as the platform of choice. The continued momentum in onboarding reflects a broader recognition that success in today’s political landscape requires more than just an online presence—it demands a platform designed for performance and scale.

As we observe sustained growth and strong outcomes for Republican candidates, WinRed remains committed to ongoing innovation that empowers campaigns and drives winning results.

Up Next: a major upgrade to our Page Builder—coming very soon. It’s a refreshed, more powerful tool that makes it even easier to create, manage, and optimize high-performing donation pages.

WinRed’s next big upgrade is on the way—but the results are already in. Campaigns using our platform are raising 40% more, thanks to a feature set that’s built to deliver.

• Upsell Pathways: Empower an organization to dynamically redirect donors from a donation page to an upsell based on donor attributes
• Petition Pathways: Allow an organization to dynamically redirect leads from a petition to a donation page based on donor attributes and responses.
• Cover Processing Fees: Let donors cover transaction costs so more of each gift goes to your campaign. 57% of donors opt in, boosting your bottom line effortlessly.
• Money Pledges: Let supporters commit to future donations—useful for matching goals or momentum-building ahead of key deadlines.
• Widgets: Add widgets to any page or upsell to drive urgency, highlight impact, and boost conversions, increasing donor conversion rates by 7%. A must-have on every WinRed donation page.
• High Dollar Pages: Custom pages built for major donors, with a reduced 3.2% processing rate to keep more money in campaign accounts.
• Conduiting: Easily route donations to multiple campaigns or committees with a single click—perfect for joint fundraising efforts or endorsing candidates.
• Merchandise: Seamlessly offer branded gear and promo items that both raise money and build visibility.

Ready to win with WinRed? Sign up here or join an upcoming webinar here

The post Digital Momentum: Campaigns Choose WinRed in Record Numbers appeared first on WinRed.

Built for Simplicity and Speed

Fundraising is a fast-paced game, and your tools shouldn’t slow you down. That’s why we’ve reimagined the Page Builder experience from the ground up—putting speed, clarity, and ease of use front and center.

Whether you’re launching a high-stakes end-of-quarter campaign or creating a simple recurring donation page, the new interface makes every step intuitive. The redesigned layout is cleaner, faster to navigate, and thoughtfully organized to help you get more done with fewer clicks.

What’s New

• Live Preview — See your page edits live as you make them. No more switching between tabs constantly. You will instead get instant updates, saving you time.

• Preview by Device – Switch between desktop, mobile, and tablet views within the page builder.

• Redesigned Nav Bar – We are expanding the page building canvas with a big update to the navigation bar. We are moving the nav bar to the side and allowing you to collapse it, increasing the screen size available for editing and managing your pages.

• Dynamic Donor View Modes – Preview your page exactly as a donor would — whether they’re logged in, logged out, using a temporary profile, or donating via Apple Pay.

• Drag & Drop Page Elements – Pages on WinRed are built using individual elements that include everything from your call-to-action to widgets to button amounts. We’re making it easier to manage by introducing drag-and-drop functionality, allowing you to reorder with ease. This launch also lays the groundwork for some exciting new features coming soon.

• Donation Button Gradients – Update your donation buttons with gradients for a more dynamic and branded look. This adds a fresh layer of customization to your forms, aligning donation experiences more closely with your brand.

Ready to Try It?

And that’s just the start. The refreshed Page Builder is rolling out to all WinRed users very soon. You’ll automatically see the new interface once it is live, and we’ll give you a tour of what’s new once released.

We’re excited for you to experience this next-generation tool—and even more excited to see what you create with it.

As always, if you have feedback or ideas, we want to hear from you. Reach out to our team at support@winred.com

Ready to win with WinRed? Sign up here or join an upcoming webinar here

The post Introducing WinRed’s All-New Page Builder: Simpler, Faster, Smarter Fundraising appeared first on WinRed.

Coming soon, users will see a Bulk Add button in the My Pages tab.

Accounts have hundreds and even thousands of pages within their WinRed account, and the Bulk Add button will be a huge timesaver for digital teams and campaign staff alike. 

What’s New

Currently, users have the option of adding a Tag or Sub-Tag to a page to group them together with other pages that share the same medium, purpose or other characteristic. More on Page Tags can be found here. 

WinRed users will soon be able to Bulk Add a Page Tag to a grouping of pages using filters in the Pages → My Pages tab. This will help users retroactively organize their existing pages by attaching Tags and Sub-Tags, bringing an effective new structural tool to the platform. 

Using Bulk Add Page Tags

The Bulk Add Page Tags feature will serve several purposes for users on WinRed:

• Bulk Tag Using the Bill Pay Filter

Find pages with Vendors attached to them by tagging pages that have Bill Pay added in your Pages → My Pages tab. This will be a game changer in the future when it comes to filtering in your Reporting Tool.

• Bulk Tag Using Vendor Naming Conventions

Tag pages using the search feature in the Pages → My Pages tab and tag a group of pages with the same naming convention on an account. For example, if you name your pages by including a vendor’s abbreviation, search for “vendor x” in the search bar and bulk tag those pages.

• Bulk Tag By Medium

If you include a page’s medium in your page title, you will soon be able to search for pages that include “ads,” “text,” or “website” and bulk add a tag to those specific pages.

We’re here to help! If you have any additional questions, feel free to reach out to our support team at support@winred.com.

The post Coming Soon to WinRed: Bulk Add Page Tags appeared first on WinRed.

Digital teams create hundreds of pages every day on WinRed. Page Tags allow you to group pages together and better sift through the pages in your account. 

What Are Page Tags

A Page Tag is a type of label that can be applied to one or more pages. Let’s say you create a couple of pages for an upcoming event you are hosting, and you want to find all the pages related to that event quickly. You can apply a Page Tag to help you track that. 

There are two types of Page Tags available on WinRed:

1. Tags
This is the parent category of Page Tags. They can operate as stand-alone Tags or represent a group of Sub-Tags such as “Events.” You can have up to 10 Tags. 

2. Sub-Tags
These exist within Tags and allow you to categorize them even further. For example, if you are building an event page and use the tag “Events,” you can also create a Sub-Tag for the specific event, such as “Local Party Convention.” That way, you know this is an event and which event it’s for. You can have up to 25 Sub-Tags per Tag.

Using Page Tags

Here are a few examples of how Page Tags can be used as a helpful organizing tool in your WinRed account:

• Group Pages by Medium
  If you have various lines of communication in which you reach your donors, such as emailing, texting or ads, you can create a Tag for each of these mediums.

• Tag Pages Used for Events
  Page Tags make managing events much easier. If you host and fundraiser for multiple events throughout the year, create an Events Tag with each individual event under it as a Sub-Tag.

• Tag Housefile and Prospecting Pages
  You can use Page Tags to divide pages by the audience you are targeting. For example, if one page is being sent to your email housefile, and another to prospect new donors, Tags allow you to group them accordingly.

• Tag Frequently Used Links
  Create a Page Tag for frequently-referenced donation pages such as your website donation form or membership program pages. 

For more information on this powerful new organizing tool in the WinRed Portal, head here.

Want to raise more for your campaign or organization? WinRed is the best fundraising platform on the market with the most features and the most power for Republican & Conservative causes. Get started today.

The post Page Tags: WinRed’s Powerful New Organizing Tool appeared first on WinRed.

In the 2024 cycle, WinRed helped campaigns, including President Trump, process $1.8 billion. 

• 4.5 million donors gave $1.8 billion to President Trump, Republican candidates and organizations.

• Over 5,800 campaigns and organizations used the WinRed platform in the 2024 cycle, a 177% increase in usage in four years.

• 54% of donors this cycle were new to the WinRed platform, driven in large part by President Trump’s massive fundraising haul and growing popularity among practically every piece of the electorate. 

• 46% of donors this cycle have a saved donor profile with WinRed, making giving to Republican candidates and organizations quick and convenient.
• The number of donors who contributed through WinRed increased by 68% from the last cycle.

• 30% of donors opted into at least one upsell, and overall upsell revenue rose 16% from the previous cycle.

• Candidates and committees conduiting to one another expanded significantly, with conduiting revenue up 44% from the last cycle.

New Features that Raised Campaigns More

WinRed added powerful new features, adding serious depth and advanced capabilities to every single Republican fundraising operation. Those features made a big difference.

• Upsell Pathways increased personalization power for campaigns by customizing what a donor sees based on their personal attributes and preferences.

• Petition Pathways brought additional personalization to lead generation and the transition from a poll or questionnaire to a donation ask.

• Video Pages are a great tool for live-streaming events and were used throughout the election season for rallies, debates, and receptions.

• Over 57,000 new pages have been made in record time using the Bulk Page Duplicator, which allows users to duplicate a specific page in bulk and apply bill-pay to the new copies.

• This cycle, the recurring opt-in rate when merchandise is required is 927% higher than a typical recurring checkbox on WinRed, proving this to be an effective marketing strategy for campaigns and organizations. 

• With Virtual Terminal, every account can securely and quickly process donations on behalf of a donor within their WinRed account. 

• Upsells got several upgrades this cycle, allowing you to make new and innovative asks of donors during the upsell journey. We also enhanced the customization settings to let you personalize your upsells.

• The Custom Field Results Widget lets you show your donors the results or a survey or poll that they take, bringing more interaction and collaboration to the donor experience. 

• Using Dynamic Amounts, if a donor meets certain criteria based on their giving history, the button amounts they see change accordingly, customizing each donor’s experience individually.

There’s so much more in store in 2025 that we can’t wait to announce! Stay tuned for the latest updates and feature releases on WinRed.

Want to raise more for your campaign or organization? WinRed is the best fundraising platform on the market with the most features and the most power for Republican & Conservative causes. Get started today.

The post 2024 Cycle Recap – $1.8B Raised for Republicans appeared first on WinRed.

This upgrade brings custom splits to all account types on WinRed, allowing any campaign or committee to increase a donor’s impact and fundraise together to help win elections across the country.

How it Works

1. In portal, head to Pages → My Pages at the top of your screen. Click on the page you’d like to edit or create a new page.

2. Head to the Committees tab to choose what entities are on your page. Click Add Committee.

3. Search in the search bar and find the committee that you’d like to add:


4. To differentiate the percentage of funds allocated to different candidates on your split page, click the gear icon in the corner:


5. Save your edit and preview your page to see what your donors will see:


This process can be replicated for upsells as well, allowing campaigns to show their donors other campaigns and organizations to donate to. More information on upsells can be found here.

With Custom Splits:

• If you are splitting donations on a Merchant account, there is a $5 minimum donation required on the page or upsell.
• Recurring will work as normal on pages with splits; money pledges may not be used on pages with splits.
• Merchant accounts may have up to 5 merchant accounts on a page or upsell, and an unlimited number of conduit accounts.

We’re here to help! If you have any additional questions, feel free to reach out to our support team at support@winred.com.

The post Custom Donation Splits for Merchant Accounts Are LIVE appeared first on WinRed.

Same Process, Different Look

In your Settings → Account Status tab, you’ll see several options:

1. Deactivate: Generally, you will want to deactivate your account if your candidate is fully shutting down or lost an election. Deactivation can be undone, so it is not permanent.

2. Custom Action: Allows you to customize your account settings and choose individual status for each fundraising feature.

3. Temporary Pause: In addition to the two options above, merchant accounts have a third option. Pausing is better for short term periods where you cannot take in funds, such as a legislative session. 

• Merchant accounts have the option to keep recurring running or not during this period to comply with their state’s laws.
• These accounts can keep petition pages live, allowing them to collect leads while fundraising is paused.

• If a merchant account is paused and you want to unpause it manually, you can now do so in your Settings → Account Status tab. If your account is paused, you’ll see a Reactivate option where you can set your account live again:

You can read more about these updates here.

Post-Election Reminders

As always, when you deactivate your account, there is a minimum 90 day shutdown period that follows where your committee or organization is responsible for any negative balance. We cannot fully close your account for a minimum of 90 days in order to account for any disputes that credit card networks and banks send your way.

WinRed will deduct refunds and chargebacks from your payouts as usual unless your account goes negative. In that case, we will automatically trigger a reverse transfer from your attached bank account. More on this here.

We’re here to help! If you have any additional questions, feel free to reach out to our support team at support@winred.com.

The post WinRed Revamps Account Status Options for Users appeared first on WinRed.

The work to defend and expand our majority in 2026 starts today! WinRed provides Nominee Funds where donors can contribute in the lead up to primary elections, at which point any donations made to the Nominee Fund are sent to the respective primary winners.

In 2024, donations to Nominee Funds increased by 18% from last cycle, proving these funds are a helpful tool for collecting contributions for the eventual Republican nominees in races across the country.

Take a look below at the 2026 Senate Nominee Funds that are now LIVE. You can click each image to contribute to that fund:

1. Colorado:

2. Georgia:

3. Michigan:

4. Minnesota:

5. New Hampshire:

6. Virginia:

7. Ohio:

8. Kentucky:

9. Florida:

10. Alabama

11. Illinois

12. North Carolina

Want to raise more for your campaign or organization? WinRed is the best fundraising platform on the market with the most features and the most power for Republican & Conservative causes. Get started today.

The post WinRed Launches 2026 Senate Nominee Funds appeared first on WinRed.

This past year, WinRed released numerous new features to the platform to boost fundraising for candidates and organizations, and to enhance user efficiency and convenience in the platform.

We have more in store for you in 2025 – but for now, let’s take a look at the Top 10 WinRed Features of 2024!

1. Upsell Pathways

WinRed’s Upsell Pathways feature has had a massive impact on a campaign’s ability to personalize what different donors see through an upsell flow.

Upsell Pathways allows an organization to dynamically redirect donors from a donation page to an upsell based on donor attributes, such as a user’s giving history or how they fill out a donation page.

Upsell Pathways has racked up over $20 million in extra revenue for campaigns by customizing what a donor sees based on their personal attributes and preferences.

2. Petition Pathways

WinRed’s Petition Pathways feature has brought additional personalization to lead generation and the transition from a poll or questionnaire to a donation ask.

Petition Pathways allows an organization to dynamically redirect leads from a petition to a donation page based on donor attributes and responses.

3. Video Pages

A year ago, we launched a brand new page type on WinRed: Video Pages.

Video pages let donors watch a video and give to a campaign simultaneously, and have been the tool of choice for live-streaming debates, rallies, announcements, and other events.

Donations to Video Pages have raised campaigns an extra $4 million toward more field offices, staff, ads, campaign materials and other crucial necessities.

4. Bulk Page Duplication

Over 47,000 new pages have been made in record time using the Bulk Page Duplicator, which allows users to duplicate a specific page in bulk and apply bill-pay to the new copies.

This is helpful if you are prospecting with bill-pay only vendors and need to create multiple copies of the same page.

With this feature, users have saved a ton of time that would have previously been spent creating and duplicating pages for different purposes. 

You can read more about how this feature works here.

5. Custom Field Results Widget

The Custom Field Results Widget allows you to display the results of a poll or survey to your supporters on a subsequent step, creating a better experience for donors.

With this widget released this year, there are now 11 widgets on WinRed to use. Pages with a widget raise more and the multitude of options gives you plenty of ways to customize and experiment with your pages.

6. Media Management Overhaul

WinRed released two updates regarding media management on the platform this year: 

• New Media Library

Use the Media Library to download, delete, and search for images that have been uploaded to your organization on WinRed. More information here.

• Image Uploader Overhaul

This new slide-out menu is easier to use and lets you search by file name for the image you want. Delete unneeded images directly in this menu and grab a URL of an image to embed elsewhere.

7. Require Recurring for Merch

You can require a donor to make their gift recurring to qualify for a merchandise item on a donation page. This is a great way to incentivize donors to opt-in to recurring donations and offer merchandise.

The recurring opt-in rate when merch is required is 927% higher than a typical recurring checkbox on WinRed, proving this to be an effective marketing strategy for campaigns and organizations. 

Get started with merch here.

8. Virtual Terminal

With Virtual Terminal, every account can securely and quickly process donations on behalf of a donor within their WinRed account. Whether you’re processing donations as a high-dollar team, direct mail, or in-person, Virtual Terminal is the perfect tool.

Pricing is dynamic based on the amount. Donations of $500 and above use our high dollar rate of 3.2%, and donations below $500 are charged 3.94%.

Candidates and organizations processed $3 million using Virtual Terminal since its release in July.

9. Upsell Enhancements: 

Upsells got several upgrades this year that allow you to make additional asks of donors throughout your upsells, and that let you personalize your upsells for your donors. 

• Recurring Ask on Donation Upsells

As of this year, you can now display a Recurring Button on a Donation Upsell to give donors another opportunity to opt into a recurring donation.

• Cover Processing Fees on Upsells

You can now give donors the option to cover the processing fees associated with their upsell donation.

50% of donors choose to cover the processing fees for their donation on landing pages, suggesting that this new option on upsells will result in additional revenue for organizations and campaigns that choose to use it.

• Merge Parameters

WinRed has a series of helpful URL parameters that you can use to customize your pages and upsells. This lets you personalize the call to action on an upsell with a donor’s first name and state, as an example.

10. Dynamic Amounts & Control Groups

Personalization has been a large focus for WinRed this year, and Dynamic Amounts was one of several features we released to upgrade a donor’s experience. 

Using Dynamic Amounts, if a donor meets certain criteria based on their giving history, the button amounts they see change accordingly, customizing each donor’s experience individually.

In just a few months, Dynamic Amount segments have raised campaigns and organizations over $10 million.

You can also add a Control Group to your Dynamic Amount segment to A/B test your segment, compare the data and make adjustments as needed.

WinRed has even more on the way in 2025 that we cannot wait to share with you. Stay tuned for more updates and our newest feature releases!

Want to raise more for your campaign or organization? WinRed is the best fundraising platform on the market with the most features and the most power for Republican & Conservative causes. Get started today.

The post Top 10 WinRed Features of the 2024 Cycle appeared first on WinRed.

A staggering 35% of donors opt into an upsell when given the opportunity, and over $70 million has been raised by upsells alone this cycle, solidifying this feature as a required addition to any page on WinRed if you’re looking to raise more.

NEW: Cover Processing Fees on Upsells

Brand new to WinRed – you can now give donors the option to cover the processing fees associated with their upsell donation.

50% of donors choose to cover the processing fees for their donation on landing pages, suggesting that this new option on upsells will result in additional revenue for organizations and campaigns that choose to use it.

Recurring on Upsells

Display a Recurring Button on a Donation Upsell to give donors another opportunity to opt into a recurring donation. 

Previously, a donor could only opt into a recurring subscription on an upsell using the amount they contributed on the donation page.

Now, you can add a recurring checkbox or radio button to any donation upsell and the donor can choose what dollar amount they would like to subscribe to on a recurring basis.

Merge Parameters

WinRed has a series of helpful URL parameters that you can use to customize your pages and upsells. This lets you personalize the call to action on an upsell with a donor’s first name and state, as an example. 

Upsell Pathways

WinRed’s Upsell Pathways feature has had a massive impact on a campaign’s ability to personalize what different donors see through an upsell flow.

Upsell Pathways allow an organization to dynamically redirect donors from a donation page to an upsell based on donor attributes, such as a user’s giving history or how they fill out a donation page. 

Here are a few examples of how you can use Upsell Pathways:

• Slate with Other Candidates Based on Location: If a donor lives in a specific state, you can upsell to candidates in that state. This is a huge boost for conduiting as you can connect donors with other candidates that are more relevant to them.

• Target In-District Donors: You can display different upsells to donors in your district vs. donors that are out of your district or state. A great example here is using our Volunteer Upsell for donors in your district since they are local and more likely to help out as opposed to someone who lives far away.

• A/B Testing: Upsell pathways will let you split traffic between two upsells to see which performs best.

More use cases for Upsell Pathways here.

WinRed has a dozen different types of upsell opportunities for you to add to your pages. Whatever you are looking for in an upsell, we have options for every need.

Upsells should be a key part of your campaign’s digital strategy and should be added to every page you make on WinRed. Our team is here to help with any questions you may have – reach out anytime at support@winred.com.

• Read more about upsells 
• Join an advanced webinar training

Want to raise more for your campaign or organization? WinRed is the best fundraising platform on the market with the most features and the most power for Republican & Conservative causes. Get started today.

The post New Ways to Customize Your Upsells on WinRed appeared first on WinRed.